Companies face a more competitive, complex and unpredictable world than ever before: social challenges, technological changes, international instability, demographic challenges, climate crisis... Faced with this increasing complexity, companies need to act differently.

But the answers are not always within the company itself, or within the sector itself. Opportunities arise when you leave your usual environment and connect with other areas, other disciplines, other "tribes".

The most transformative ideas can appear where no one is looking for them, and the best alliances can emerge from unexpected conversations. Mixing has always been the solution to finding new recipes. Therefore, in the face of complexity, hybridization is needed.

Clusters have always been a space for hybridization. It mixes sectors, value chains, business models, technologies, needs and talents. Clusters are hybrids by definition, pure mixing. And mixing has never been more urgent than today.

That is why Cluster Day 2025 will emphasize hybridization as a business vocation and methodology not only to survive but to grow in times of maximum complexity.

PROTAGONISTS

Sign up and join the era of hybridization.

welcome

Joan Romero, executive director of ACCIÓ

Clusters as engines of hybridization

Joan Martí, director of ACCIÓ's Business Strategy

The next big arenas of competition

Marc Canal, Senior Fellow at MCkinsey Global Institute

Round table: multidisciplinary companies

Òscar Julià, Director of Innovation and Digitization at SENER

Ana Maiques, CEO of Neuroelectrics and co-founder of Starlab

Mercè Salvat, Manager of Corporate and Institutional Alliances at GasN2

coffee break

Parallel Session 1: Hybridize to read the future

Bertran Salvador-Mata, UPF Futures Chair Coordinator

Cristina Mont, AI Director of Lavinia

Another speaker to be confirmed

Parallel Session 2: Expand your business by approaching other sectors

Joaquim Solana, cluster manager of Clúster Àmbit

Pere Vilà, Pere Vilà, Indescat cluster manager

Another speaker to be confirmed

Keynote speaker: Towards a hybrid future

KD Adamson. Futurist Ecocentrist Skeptical. hybrid

End of the act